Sign Art Etc - Benefits of a red carpet step and repeat event

Your Successful Step and Repeat Red Carpet Event

Whether it’s a film premiere or star-studded gala, having a red carpet can bring buzz and more media to an event. But red carpets utilizing step and repeat media backdrops shouldn’t be limited to entertainment PR and Hollywood events.

“Even if it is just a small red carpet, it gives that glamour,” says Susie Arons, EVP at Rubenstein PR. “It doesn’t always have to be celebrity driven. It can be VIPs in that particular niche.”

Juliette Harris, CEO and owner of It Girl PR, has done events utilizing step and repeat banners and stands for 11 years and describes them as “one of the most fun parts about entertainment PR.” Her advice is to stay organized, have a clear path down the red carpet to the step and repeat media backdrop, and to have both a run-through and back-up plan.

Arons stresses working with the photographers and reporters, giving them relevant information and making sure their needs are met.

“If you respect them,” she says, “they then will respect what you need.” And one thing a PR professional needs is the brand’s name in the spotlight, rather than just celebrities and VIPs.

“It’s really challenging,” Harris says. “It comes down to relationships with the press.” Bill Sidarweck, COO of Red Carpet Runway, noticed this challenge.

“With more digital photos and the Hollywood influence really going to a local level, the red carpet allows a company’s logo to stand out in the photo and have its brand circulate around the Internet,” he says, adding that brands are still looking for that exposure, even during these rough economic times.

Arons agrees that glamour is still an important part of an event.

“People are so curious [about the red carpet],” she says. “It elevates the event.”

Key points: - Step and Repeat Banners can raise the importance of an eventand provide more ways for the media to cover it. - A smaller industry event can benefit from havingindustry VIPs in front of a step and repeat media wall, rather than celebrities. - Photos from a step and repeat event can circulate on theInternet, so the brand and its logo can get a wider reach.

At Sign Art Etc, we want to help make you and your event successful....Give us a call at 1-800-799-7436 or email info@signartetc.com when you are planning your next event.